In the year of the 150th Anniversary of Banca Popolare di Milano we accompanied the Bank on an offline and online celebratory journey. The Videostrategy was aimed at focusing on the attention the Bank pays to its employees. This is why we set up an internal contest called "Tell your story" and we developed emotional video content to be shown on the company intranet. This was the start of "Extraordinary stories": six extraordinary stories on Bank employees told through mini documentaries on the lives of the protagonists. The initiative finished with an evening in which the documentaries were screened in the evocative setting of  Castello Sforzesco.