TRAM CARRELLI AT THE MUSEUM

STRATEGY

The tram Carrelli, one of the symbols of Milan, has become part of the collections of the National Museum of Science and Technology. Thanks to the collaboration between ATM and the Museum, it is now exhibited inside the Railway Pavilion, where it represents a piece of Italian history and urban mobility.

 In an 8-minute documentary video and through short video clips, we retraced the history of the tram and showed how the restoration was carried out, professionally managed by the team of blacksmiths, carpenters, and electricians, before capturing its official entrance into the Museum.