In this video, we asked the children of some Amazon employees to tell us about their parents’ work. The key word is spontaneity, in the direct reflections of the children and the reactions of their parents who listened to their children’s declarations hidden behind the scenes in a specially built room at Amazon. The video was intended for external use (aboutamazon.it), to accompany an article that was published to talk about the initiative. Several cuts were also used on social media.