To mark the launch of the new BTicino connected civil series Living Now and to explain the different functions of the new BTicino connected products in an entertaining way, Social Content Factory created the web sitcom "Via Watt 16". The sitcom, made in mockumentary style features a particular family dealing with BTicino connected products. It was necessary to use a language that could speak to a diverse audience through an engaging story which would provide editorial coverage for a few months and focus on the "home" environment. It was written in collaboration with La Buoncostume (a group of Italian writers, directors, authors and actors).