Video campaign Web ADV and OOH
To present "Care and Beauty", the project that adorned the walls of the Humanitas hospitals Gavazzeni and Castelli with a selection of works of art from the Accademia Carrara Museum in Bergamo, we started by asking a question: what if the works of art from the Accademia Carrara went to Humanitas? With an original plot device between reality and fiction we told the story of the initiative from the perspective of two of the 24 works from the Accademia, who came to life for one night to physically visit the Humanitas hospitals. An emotional, out-of-the-box story that positively caught national and international interest given that people were able to enjoy the content on the web and screens at the Orio al Serio International Airport in Bergamo.
Video campaign Web ADV and OOH