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IRCCS ISTITUTO CLINICO HUMANITAS DI ROZZANO

HUMANITAS BRERA


Campaign video - Web ADV

 

STRATEGY

We supported the IRCCS Istituto Clinico Humanitas in Rozzano with the project “Brera in Humanitas”, in collaboration with the Pinacoteca di Brera (the Brera Picture Gallery) and the Associazione Amici di Brera (Friends of Brera Association). In the video written by our creative team and directed by Nicola Bettoni, the protagonist leaves the hospital and finds herself catapulted into a world of wonder: strolling through the rooms in the art gallery, gazing upon the faces of immortal artists she slowly realises she is not alone. With her there are numerous patients and nurses.  She slowly returns to the hospital and is accompanied by some famous works of art by 13 great masters – Raffaello, Hayez, Piero della Francesca, Lotto, covering 360 square meters of walls and giving a new appearance to waiting rooms and corridors. Care and Beauty already featured in the video “La Carrara in Humanitas” (2018) created for the Humanitas hospitals of Gavazzeni and Castelli and the Accademia Carrara Museum in Bergamo.


 

IRCCS ISTITUTO CLINICO HUMANITAS DI ROZZANO

 

HUMANITAS BRERA

Campaign video - Web ADV