Humanitas University was ready to launch its revolutionary international Degree Course Medtec in Medicine and Engineering, in collaboration with the Politecnico di Milano. We decided to tell the story by comparing the two components of the course, medicine and engineering by taking advantage of the split screen technique: an original interplay of style that generated a story with a strong emotional impact and an out-of-the-box presentation shown on the university website and social media channels,  which pleasantly surprised potential new students.