LYRA Germany, one of the historical brands of the F.I.L.A. Group, needed to present the features of their new collection of permanent markers Graduate Mark All, to a social media target audience of 15- to 25-year-olds. What was the result? 5 mini videos for Instagram in which the images of an emerging artist at work and original textual metaphors demonstrated the characteristics of the products and the key message of the campaign: personalising your own style is the best way to leave a permanent mark on the world. The originality of the story produced 2,000+ interactions and  13,000+ views after the publication of the first video.