LETTER FROM A PASSENGER

From the beginning of the COVID-19 emergency many people wrote to ATM sending messages of support and solidarity. In the short film where we took care of creativity and production shown on the company’s social media channels, the azienda dei trasporti milanesi wanted to give voice to these testimonies and their passengers by remembering the phases of this period that changed the world and the way we get around.  A message of trust and new energy on a new and different journey, told on the company’s social media pages that generated more than 50,000 organic views and more than 20,000 interactions and impressions, as well as widespread coverage on leading online news websites such as Corriere.it and Repubblica.it