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PIRELLI

CYCL-E AROUND


Instagram activation

 

STRATEGY

A love story on two wheels. A game for two that takes place on a bicycle: a man and a woman chase each other, meet up, lose each other and then find each other again crossing the entire city trying the unique and exclusive experience of Pirelli Cycl-e Around. To mark the launch of the 2019 Pirelli Calendar and Cycl-e Around, a travel experience package linked to the world of bike sharing, we designed and created a programme of social media content with an exceptional plot and an outstanding cast.


 

PIRELLI

 

CYCL-E AROUND

Instagram activation