Nowadays the theme of the depopulation of Italian villages is increasingly crucial. To preserve the beauty and uniqueness of these small villages in December 2019 together with Amazon, we decided to complete an important mission: to give one of the villages the most unforgettable Christmas of all time. 3 drivers, 3 special vans and one unique final destination: the village of Calitri. A 20-day long journey told on the pages of Facebook of Amazon Italia and on the website Aboutamazon.it with 6 types of video content and an engaging social context for users.