Video bites for
a Facebook campaign
Volagratis needed to fill up their social media channels with content that met the needs of their audience. So the Travel Tips format was started; a series of five video bites lasting 30 seconds with smart tips on how to prepare a suitcase or transport particular items. The videos were distinctive due to the perfect integration of two film techniques: stop motion and live action. the result is a fresh, fun format that entertains the public yet which also provides useful and particularly curious information to the target audience at the same time. The videos had an average of 80,000 views each with an average of 80 interactions for each one. The video series was also translated into English and Spanish for the respective local brands: Lastminute.com and Rumbo.
Video bites for
a Facebook campaign