How much harm does it do to us to live indoors for a long time? After the launch of the international campaign by VELUX #IndoorGeneration, we decided to share the content throughout Italy with an original Phigital initiative. During Fuorisalone 2019, we set up an installation in Brera showing the effects of living indoors with a performance by two actors and laying the foundations for the creation of a Vox Populi video published on social media. The topicality of the theme and originality of the performance generated +60,000 visits to the installation and achieved  +90,000 online users.