Amazon Virtual Tours are the new virtual tours of Amazon robotic distribution centers. To sponsor them on social media Amazon involved Gabriele Corsi, a well-known figure on the Italian comedy scene. We created a 4-part video format in which Gabriele covers some of the fundamental stages of the virtual Tours, also meeting some of the guides and testing their preparation. “If I were you I would sign up, take the word of Gabriele Corsi” is the format payoff.