Milan: ATM's Carrelli tram arrives at the museum

Of the 500 units delivered to the Municipality of Milan by 1930, 135 are still in circulation or used for special initiatives (e.g., the Atmosfera tram), while others have even reached Kochi in Japan, Melbourne in Australia, and San Francisco in California. The unit 1565, also known as "Carrelli" or "Ventotto" because the first two prototypes began circulating in 1928, was retired in 2011 and has reached the National Museum of Science and Technology this year. After nearly 100 years of service and a long restoration operation guaranteed by the synergy of a team of 10 people, today Milan's ambassador can finally rest, next to the historic Omnibuses and Gamba de Legn...

We at Social Content Factory, renewing our collaboration with ATM after "Letter of a Passenger" and "ATM Uncovered", have retraced the history of the tram, shown the various stages of restoration—managed in all processes by the professionalism and craftsmanship of the combined work of blacksmiths, carpenters, and electricians—and finally shown the tram's entry into the Museum. The Videostrategy focused on extreme attention to detail has produced an 8-minute documentary and video snippets.

Museum visitors will now be able to board the tram designed by engineers D'Alò and Cuccoli, who once in the United States were inspired by the famous Peter Witt cars, and observe through the windows the great changes in mobility, from the last century to today, in a visual and tactile connection between past and present.

"This vehicle has an extraordinary identity value" — explains Fiorenzo Marco Galli, general director of the Museum, commenting on the tram that was the first to carry 100 passengers simultaneously (before its arrival, the capacity was 20-30 people) — "I always took a similar one to go to school, and it is definitely one of the five or six objects you include in your mind when you think of Milan. We have received beautiful objects, but this one has a special place in my heart!"

Photo: https://www.xilografia.it/case/museo-nazionale-scienza-e-tecnologia/

Article written by Isabella Garanzini, Group Head of Storytelling at The Story Group