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Videostrategy: the new book by Andrea Stagnitto and Diego Lifonti is out

  • The protagonist is the video, a fundamental lever in the flow of contemporary communication.
  • The manual is part of the 'Community. Corporate & Marketing Communication' series by FrancoAngeli and can be purchased online, in bookstores, and on Amazon.
  • It is aimed at young professionals taking their first steps in agencies and companies, students undergoing training in corporate communication, and professionals approaching video language for the first time

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The book "Videostrategy: Planning, Producing, and Distributing High-Impact Videos" is written by Andrea Stagnitto, Founder & Creative Director of Social Content Factory, and Diego Lifonti, President of The Story Group and CEO of Lifonti & Company. The publication is dated November 28, 2023, and covers topics related to planning, producing, and distributing high-impact videos.

The manual aims to become the reference point for all communicators looking to use the video lever most effectively, by understanding and mastering the Videostrategy® methodology. This success is based on the combination of planning, creativity, and optimization. When well-organized, these elements ensure the best return on investment for successful outcomes.

The foreword of the book is curated by Ruggero Eugeni, Professor of Media Semiotics and Director of the Master in Media Relations at the Alta Scuola in Media, Communication, and Entertainment of the Catholic University. The book includes numerous contributions from Communication Managers and experts from some of the most important Italian companies, such as ATM, Banco BPM, Banca Ifis, Bticino, Generali Italia, Gruppo Iren, illimity, Intesa Sanpaolo, Prysmian Group, RINA.

 

                                                                                            

Here the video presentation of the book by one of the authors, Andrea Stagnitto: https://vimeo.com/884063877/efd4cbee97?share=copy

 Video trailer of the book: https://vimeo.com/884047557/165ef1e977?share=copy

 

For further information:

  Social Content Factory

  Isabella Garanzini                  +39 340 851 9697                                                 isabella.garanzini@thestorygroup.it

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The Story Group – Born to tell your story was established at the end of 2006 as the service holding company of the Diego Lifonti Communications group, initially composed of Lifonti & Company and Cabiria BrandUniverse. It transformed into The Story Group, changing its name in October 2014, simultaneously with the acquisition of 60% of the capital of Social Content Factory, the group's third company. The Story Group – Born to Tell, besides holding controlling stakes in the group's companies and providing them with general services, coordinates cross-cutting projects and aims to promote the culture of storytelling and cross-media communication among businesses and brands operating in the Italian market, institutions, and opinion leaders in general. www.thestorygroup.it

Social Content Factory - Videostrategy® Agency was founded in early 2013 to meet the growing demand for specific editorial products for the web, built with tailored language and capable of harnessing the potential of transmedia conversations. Founded by Andrea Stagnitto with experts in storytelling in old and new media, Social Content Factory is a creative entity specializing in the conception, production, and planning of video-centered campaigns. At the end of 2014, it became part of The Story Group – Born to Tell. In 2021, the agency registered the Videostrategy® trademark. www.socialcontentfactory.it